As a leading beauty wholesale supplier, Bi-Lo Distributors knows that effectively displaying and marketing hair care products can significantly impact your sales. Here are some tips to help beauty salons and retail stores throughout New York maximize the appeal of their hair care offerings.

Create Eye-Catching Displays

The way you display hair care products can make all the difference in attracting customers. Use attractive, well-organized displays that highlight the variety of products you offer. Group products by brand, function, or hair type to make it easy for customers to find what they’re looking for. Consider using end caps and shelf talkers to draw attention to new arrivals or best-sellers.

Highlight Best-Selling and Popular Brands

Customers are often drawn to well-known brands they trust. At Bi-Lo Distributors, we offer top brands like Shea Moisture, Tresemme, and Wella that are popular with consumers. Make sure these products are prominently displayed at eye level, where they are most likely to be noticed. Use signage to showcase these brands as top choices for quality hair care.

Offer Samples and Promotions

Encourage customers to try new products by offering samples and promotions. Partnering with Bi-Lo Distributors allows you access to bulk products at competitive prices, making it feasible to run promotions such as “Buy One, Get One” or offering free samples with purchases. Promotions like these can drive customer interest and increase sales.

Educate Your Customers

Consumers are more likely to purchase products when they understand their benefits. Provide information through in-store signage or brochures about how specific products from your wholesale beauty supply can address different hair concerns, such as frizz control, color protection, or moisture retention.